Forbes News Feature
Joe Morgan was recently quoted in a Forbes column “Eight Critical Components Of A Valuable Client Newsletter (And Why You Should Include Them)”, as a member of the Young Entrepreneur Council (YEC).
Email communication is used now more than ever to reach individuals. With so much competition, personalization and rich content is what is needed to keep your audience clicking to open and browse. If you’re providing valuable information to the individuals you’re sending to, you’re more likely to have a continued readership. Do what you can to humanize the newsletter by including a photo of your team or a link to a video offering additional helpful insight. Those who subscribe should feel like they’re getting something in return, so don’t rule out including a coupon or featuring other similar services that you might offer.
–Joe Morgan, Joe’s Datacenter, LLC
